Gas ads must take real people seriously

“On ABC TV’s The Gruen Transfer, one of the most popular segments is ”The Pitch”, where rival ad agencies go head to head on a controversial subject. Although it’s a joke, the campaigns often manage to strike at the heart of the issues.

This week, two very different outfits decided to give it a go for real, tackling the vexed topic of coal seam gas mining.”

Read more: http://www.smh.com.au/opinion/society-and-culture/gas-ads-must-take-real-people-seriously-20110913-1k7l3.html#ixzz1XuyrTUkx
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